Posted on: 27 January 2017
When you work as a real estate agent, referrals are likely a big part of your business. While traditional forms of advertising and online advertising can be effective, there's arguably nothing quite as satisfying as having a prospective client call you up because your name was recommended by the person's family member, friend, co-worker, or neighbor who was a previous client of yours. Picking up a new client because he or she was referred to you can net you thousands of dollars, so it's nice to show your appreciation with a gift for your original client who made the referral to you and helped your business. Here are some ideas that can be perfect for this scenario.
Sporting Event Tickets
Many real estate agents buy season tickets to a local professional or college sports team in order to have plenty of pairs of tickets on hand to distribute as referral gifts. Once you're ready to give a gift to your original client who referred someone to you — perhaps after you've closed a deal on buying or selling a house for the new client — you can call the person and list the dates of some upcoming games for which you have tickets. This is especially valuable for sports fans, but even those who aren't overly passionate about sports will favor the idea of a night out as a way of being thanked for making the referral.
Prepaid Credit Cards
Prepaid credit cards are an example of a referral gift that every client will be able to use. These cards look like a standard credit card but are loaded with a set amount like a gift card. They're valuable because they can be used wherever credit cards are accepted, so your client will have the choice of using it on essentials such as groceries and gas or splurging by putting the card toward a night out or unique purchase.
Shopping Gift Cards
It's also a good idea to buy a bunch of gift cards to local stores that you expect your clients would frequent. These can include supermarkets, big-box retailers, members-only warehouse stores, home supply stores, department stores, and other similar establishments that are found around your area. Many people will opt for this type of gift card if they're given the choice, as they'll appreciate being able to buy home items or other necessary things for the house with their referral gift.Share